What can we do for you?

Investing in renewable energy and things like cookstoves are a way to avoid emissions from occurring elsewhere.

This does not actually do anything about emissions already present, as the fact is, we already have too much CO₂ in the atmosphere.

While it is cheaper to offset using these methods, reductions in emissions should be counted as what they are, reductions. This clear distinction between reducing and removing is technical but important. In order to reach the goals of the Paris agreement, everyone needs to reduce their own emissions first, and secondly, do something about their unavoidable emissions.

An avoided emission is not the equivalent of a negative emission. To reach genuine Net Zero, companies must remove what they have put out.

‍

Not all offsets are created equal. Some remove CO₂ from the atmosphere for thousands of years, while others will only keep it out for a few decades. Some have great benefits for biodiversity and social impact while others only remove CO₂.

By increasing your budget, you are able to include more different methods, and crucially send a market signal that there is demand for new solutions to the climate challenge.

We didn’t make this up ourselves. If you want to dig into the science of why we need to combine methods, we strongly encourage you to read the Oxford Principles for future-aligned Offsetting.