Experts agree moving from avoidance- to removal-based compensation is necessary.

Mammut's purpose is to inspire love for the mountains, and passionately develop high quality products that enable all outdoor enthusiasts to experience the power of the mountains. Inspired by the changes they see in the mountains around them from their home-base in the Swiss Alps, and, driven by the climb in front of us all, their goal is to reach net zero by 2050 the latest.

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Investments play a pivotal role in propelling the carbon removal market forward, fostering innovation and scaling emerging technologies. When it comes to sustainable investment, Energy Impact Partners (EIP) are setting a great example. Their aim is to maximise positive impact through investing both internally and externally in a sustainable future, and carbon removal is a pivotal part of their journey to decarbonisation.

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NØIE, a skincare company launched in 2019, embarked on their journey towards sustainability very early on. Their ambitious net-zero goals were driven by the hard realisation that circular economy and sustainable solutions in the skincare industry are still underdeveloped. Driven by a vision of a true circular economy, NØIE are accelerating their transition to net zero. By actively reducing their carbon footprint and implementing a carbon removal strategy, they are pioneering sustainability within the skincare industry.

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Sympower is the leading independent flexibility service provider in Europe. In 2019 alone, their services directly prevented the emission of 29,000 tons of CO2, spearheading the transition towards a greener energy landscape. Their own emissions were a tiny fraction of that. So why did the company choose to fully compensate their emissions although there was no pressure on them to do so? How did they get started? Which methods are the using and why? Read on to learn more about Sympower’s carbon removal strategy, and find out what’s next in their net zero journey. (Spoiler, it’s ambitious!)

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Hotelplan UK – part of Hotelplan Group - is the parent company of five well-established, specialist tour operators including Explore Worldwide, Inghams and Inntravel, known particularly for adventure travel, ski and walking holidays. Hotelplan UK believes in the need to create a future that benefits all, through equitable economic growth, social justice and environmental stability. The group is working hard to ingrain sustainability across its own business operations and the products it offers to passengers. Since November 2022, Hotelplan UK and Klimate have collaborated to support and scale carbon removal solutions – an important element of the brand’s ongoing commitment to climate action.

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Wieden + Kennedy is an advertising agency founded in 1982 with a history of making big waves in the industry through high-impact, iconic campaigns. Their strategy for the company's future reflects this history as they begin a to achieve their climate commitments and a promise to do good(er). Wieden + Kennedy has committed to reducing their carbon emissions following Science Based Targets guidelines for Net Zero Aligned Offsetting. Recently awarded B Corp status, an early starter in the advertising world to make this distinction, places them as a leader alongside the likes of Patagonia and Ben & Jerry. They have ten offices across seven different countries, including New York, London, Amsterdam, Tokyo, Shanghai, Delhi, and São Paulo, to name a few.

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