Sustainability Messaging that Works
In today’s evolving regulatory landscape, businesses face increasing pressure to ensure their climate claims are both credible and transparent.
Watch a teaser below and leave your details at the bottom to receive a link for the full webinar.
In today’s evolving regulatory landscape, businesses face increasing pressure to ensure their climate claims are both credible and transparent. With growing scrutiny on corporate sustainability communication, fear of greenwashing is higher than ever. To navigate this challenge, companies must take a strategic approach—grounding their claims in robust emissions measurement and high-quality carbon removal solutions.
In this digital panel discussion, we will explore how businesses can establish trustworthy climate claims. Hear firsthand from digital powerhouse Wieden + Kennedy who have navigated these challenges and reaped the benefits. And, get tips on how to integrate carbon removal effectively into sustainability strategies.
Attendees can expect to learn more about:
- The Corporate Sustainability Communication Landscape – Key concerns in the corporate sector around transparency, greenwashing, and building credible sustainability narratives.
- From Measurement to Action – The importance of measuring emissions accurately with trusted methodologies, featuring insights from Zevero on tracking and reporting emissions reductions effectively.
- Ensuring Integrity in Carbon Removal – How Klimate applies rigorous selection criteria to ensure high-quality carbon removal investments that align with corporate sustainability goals.
- Building a Strong Sustainability Communication Strategy – Wieden+Kennedy shares a practical perspective on working with partners like Zevero and Klimate to enhance credibility and provide assurance for sustainability claims.
Join us for an insightful session with industry experts as we explore how businesses can avoid greenwashing, establish transparency, and build trust in their climate strategies.
Hosted by
Yasmine is a sustainability-focused professional with a MSc. in Innovation and Sustainable Development. She specialises in developing carbon removal strategies and forging partnerships to enable a low carbon economy.
Kathryn has a MSc in Climate Change from the University of Copenhagen specialising in climate policy and sustainability. She has experience in science communications and impact reporting, placing her expertise in between climate change and communications. A self-proclaimed geopolitics nerd, Kathryn uses this knowledge to track and brief our community on news and updates in and around the carbon removal space.
Luke Purdy is the Director of Sustainability at Wieden+Kennedy. In this first of its kind role, he leads global initiatives across ten offices, enacting foundational strategies that integrate sustainable actions at the heart of Wieden+Kennedy's business, operations, and culture. He led the W+K network to achieve B Corp certification in March of 2023, becoming the first global ad agency network to achieve the distinction.
Leave your details below to watch the webinar on demand